tech

Seamless customer experiences are now something that consumers expect across all industries and the travel industry needs to improve payment integration, especially at the point of check-out to ensure the solution is at the standard expected and offered across other sectors. Historically the travel sector has had huge issues with reducing shopping cart abandonment and increasing sales conversion. It is fair to say that for many airlines and other travel merchants, there are opportunities to improve the retail customer payment experience that will reduce dropouts.

Historically the travel sector has had huge issues with reducing shopping cart abandonment and increasing sales conversion. It is fair to say that for many airlines and other travel merchants, there are opportunities to improve the retail customer payment experience that will reduce dropouts.

Historically airlines and merchants have seen the process of payments purely as a function and a cost rather than an opportunity to give them a significant advantage over their competitors. In recent years, payments have become very localised and have transformed from just a function into a strategic differentiator that helps drive growth, elevate the customer experience, and optimise costs.